Product JSON-LD Template

What this describes

Use Product on a page about one specific product or model. This example includes one purchase offer; remove offers when the page does not present purchasing terms. Use the ProductGroup template when several selectable products are variants of one parent, and the Offer template when transaction terms need their own node.

Copyable template

{
  "@context": "https://schema.org",
  "@type": "Product",
  "@id": "https://www.example.com/products/example-product/#product",
  "url": "https://www.example.com/products/example-product/",
  "name": "Example Product",
  "description": "A product description that matches the page.",
  "image": [
    "https://www.example.com/images/example-product.jpg"
  ],
  "sku": "EXAMPLE-SKU",
  "gtin13": "0123456789012",
  "brand": {
    "@type": "Brand",
    "name": "Example Brand"
  },
  "offers": {
    "@type": "Offer",
    "url": "https://www.example.com/products/example-product/",
    "priceCurrency": "USD",
    "price": "49.00",
    "availability": "https://schema.org/InStock",
    "itemCondition": "https://schema.org/NewCondition",
    "seller": {
      "@id": "https://www.example.com/#organization"
    }
  }
}

Customize it

• Delete gtin13 when the exact product has no valid GTIN. Use the property matching the identifier’s actual length.
• Keep images crawlable and representative of the product shown.
• Use ISO 4217 currency codes and the price currently visible for the same offer.
• Choose a documented Schema.org availability and condition URL.
• Reconcile the markup with merchant feeds, inventory, pricing, and canonical URLs.
• Add reviews or ratings only when the page displays genuine, attributable review information.

Validate it

Use the live-page JSON-LD validation tutorial, run Schema.org Validator, and use Google’s Rich Results Test for product eligibility. Compare the live rendered markup with the visible page and commerce feed. Valid markup does not guarantee a merchant listing, product snippet, ranking, or AI use.

Official references

• Google Search Central: Product structured data
• Schema.org: Product