Resources

Choose the task you need to complete

Guides explain a subject, playbooks organize decisions and actions, and tutorials walk through implementation. Use checklists to review the work and templates to record or implement it.

For a specific symptom, begin with Where to start. For an unfamiliar term, use the glossary. The template library collects working records and code patterns.

Before adopting a new tactic, use Evaluate AI SEO claims and evidence to distinguish documented requirements, useful editorial choices, and unproven performance promises.

Choose one resource that fits the immediate decision or demonstrated problem. Complete its stated result and verify it before adding related tactics; use a different resource only when a dependency or the evidence calls for it.

Understand the system and choose a first action

Learn how an answer can be produced, then route an observed problem. Start here.

  • Evaluate AI SEO claims and evidenceGuide

    Check the evidence behind an AI SEO recommendation, separate requirements from performance promises, and decide what to implement, test, or reject.

  • How AI answer engines synthesize responsesGuide

    Understand how model weights, retrieval, vector search, context selection, generation, and citations can combine to produce an AI answer, and where the six AI SEO pillars apply.

  • Where to start with an AI SEO problemPlaybook

    Route a specific AI visibility, citation, rendering, identity, content, measurement, or accuracy problem to the right pillar and first verifiable action.

Make a page accessible

Diagnose discovery, crawling, rendering, and indexability. Crawlability, Rendering & Indexability.

Choose and validate markup

Model visible facts and verify the live implementation. Structured data.

  • Article and BlogPosting JSON-LD TemplateTemplate

    Describe an editorial page with its headline, images, accountable author, publisher, and meaningful publication dates.

  • BreadcrumbList JSON-LD TemplateTemplate

    Describe a page's position in a useful site hierarchy with ordered, canonical breadcrumb items.

  • FAQPage JSON-LD TemplateTemplate

    Describe visible publisher-written questions and answers without implying current rich-result eligibility.

  • LocalBusiness JSON-LD TemplateTemplate

    Describe one physical business or branch with its public address, contact details, coordinates, and maintained opening hours.

  • Merchant feed readiness checklistChecklist

    Review a product feed against the live page, its structured data, and the system that owns each fact before submitting it to an AI merchant program.

  • Offer and AggregateOffer JSON-LD TemplatesTemplate

    Describe one set of transaction terms or summarize multiple offers for the same item without merging unrelated products.

  • Organization JSON-LD TemplateTemplate

    Describe an organization's public identity, with an OnlineStore variation for merchant policies, shipping, and membership programs.

  • Person JSON-LD TemplateTemplate

    Describe an identifiable author, founder, instructor, or profile subject with restrained, supportable public facts.

  • Product feeds for AI answer enginesGuide

    What OpenAI, Google, Microsoft, Perplexity, Amazon, and Anthropic currently accept as merchant product data, which fields they require, and how to keep a feed consistent with the page and its markup.

  • Product JSON-LD TemplateTemplate

    Describe one product and its current offer with identifiers, images, price, availability, condition, and seller.

  • ProductGroup and Product Variant JSON-LD TemplateTemplate

    Connect a parent product to selectable variants with explicit variation properties, identifiers, URLs, and offers.

  • Review and AggregateRating JSON-LD TemplateTemplate

    Describe attributable reviews and a supported rating summary for the exact item visitors can evaluate on the page.

  • Structured data type-selection referenceReference

    Use 26 Schema.org selection entries to choose markup that accurately describes visible, maintainable page content.

  • Validate JSON-LD on a live pageTutorial

    Capture deployed JSON-LD, test its syntax and consumer eligibility, compare it with visible facts, and record a recheckable result.

  • WebPage and AboutPage JSON-LD TemplateTemplate

    Describe an individual page, connect it to the website, and identify the principal entity explained by an About page.

  • WebSite JSON-LD TemplateTemplate

    Describe a website and its publisher with a stable identity, accurate home-page facts, and an optional compatibility note for SearchAction.

Establish identity and credible evidence

Resolve identity and distinguish independent evidence. Entity identity & authority.

  • Canonical Entity Fact Record TemplateTemplate

    Create one reviewed internal record for an organization's, product's, person's, brand's, or location's approved identity facts and relationships.

  • Entity evidence and independent recognitionGuide

    Develop useful, inspectable expertise or evidence about an entity, distribute it through legitimate channels, and assess independent references without promising visibility outcomes.

  • Entity identity and authority checklistChecklist

    Review entity identity, relationships, controlled facts, source roles, independent evidence, and material conflicts with observable results and owners.

  • Entity Reconciliation Log TemplateTemplate

    Compare an approved entity fact with conflicting website, feed, profile, listing, knowledge-panel, and independent-source values through correction and recheck.

Plan, write, and improve useful content

Answer reader questions with evidence and human accountability. Content strategy & quality.

  • Claim-and-source record templateTemplate

    Track material claims, exact supporting evidence, source context, limitations, review decisions, and later changes for a substantive page.

  • Editorial workflow for human-led contentPlaybook

    Move a substantive page from a defined reader need through expert input, drafting, fact-checking, review, publication, and maintenance with clear human accountability.

  • Human-led content editorial checklistChecklist

    Check whether a page has a defined reader question, appropriate evidence, clear explanation, accountable review, accurate implementation, and a maintenance trigger.

  • Improve content for reader questionsPlaybook

    Map a reader question to a page, find the highest-impact evidence or explanation gap, revise the page, and validate a clearer answer with a complete hypothetical example.

  • Writing web content for readers and AI answersGuide

    Plan and write useful pages with clear answers, credible evidence, persuasive detail, and context that survives excerpting, with two complete fictional examples.

Measure the right population

Separate answer visibility, website outcomes, and incremental influence. Measurement.

  • AI answer visibility metricsGuide

    Calculate bounded presence, citation, recommendation, and representation-accuracy measures from a defined set of observed AI answers.

  • AI influence and incrementalityGuide

    Assess whether AI answer visibility or a related intervention changed demand beyond a credible comparison, without relabeling unattributed visits as AI traffic.

  • AI SEO measurement checklistChecklist

    Review an AI SEO measurement program by answer observation, platform and website data, tools, metric definitions, and influence-study modules.

  • Answer-capture log templateTemplate

    Preserve prompts, complete answers, citations, entity mentions, observation conditions, classifications, and review decisions for repeatable AI SEO measurement.

  • Measure AI referrals in GA4Tutorial

    Create a documented GA4 view of recorded AI-answer referrals, verify its rules with real traffic, and keep unknown traffic out of the AI total.

  • Prompt-set evaluation and sampling guideGuide

    Build, test, freeze, and maintain a prompt sample that supports defensible AI-answer measurement without overstating what the observations represent.

  • Website analytics for AI answer-engine journeysGuide

    Define and report recorded AI referrals, acquisition cohorts, and known assisted outcomes without treating them as proof of no-click influence.

Investigate and correct an answer

Verify a disputed claim, correct sources, and recheck. AI answer auditing & correction.

  • AI answer audit case-intake templateTemplate

    Turn a reported or measured AI-answer problem into an owned case with preserved evidence, verification, classification, severity, and a defined investigation path.

  • AI answer auditing and correction checklistChecklist

    Review 52 checks for intake, evidence, classification, source tracing, controlled corrections, escalation, rechecking, closure, and prevention.

  • Classify and triage AI answer issuesPlaybook

    Turn a questionable AI answer into a preserved, consistently classified case with consequence-based severity, ownership, and the right response path.

  • Correct and recheck an AI answer issuePlaybook

    Take a verified case through source correction, outside reporting, comparable rechecks, and closure with explicit remaining uncertainty.