Resources
Choose the task you need to complete
Guides explain a subject, playbooks organize decisions and actions, and tutorials walk through implementation. Use checklists to review the work and templates to record or implement it.
For a specific symptom, begin with Where to start. For an unfamiliar term, use the glossary. The template library collects working records and code patterns.
Before adopting a new tactic, use Evaluate AI SEO claims and evidence to distinguish documented requirements, useful editorial choices, and unproven performance promises.
Choose one resource that fits the immediate decision or demonstrated problem. Complete its stated result and verify it before adding related tactics; use a different resource only when a dependency or the evidence calls for it.
Understand the system and choose a first action
Learn how an answer can be produced, then route an observed problem. Start here.
- Evaluate AI SEO claims and evidenceGuide
Check the evidence behind an AI SEO recommendation, separate requirements from performance promises, and decide what to implement, test, or reject.
- How AI answer engines synthesize responsesGuide
Understand how model weights, retrieval, vector search, context selection, generation, and citations can combine to produce an AI answer, and where the six AI SEO pillars apply.
- Where to start with an AI SEO problemPlaybook
Route a specific AI visibility, citation, rendering, identity, content, measurement, or accuracy problem to the right pillar and first verifiable action.
Make a page accessible
Diagnose discovery, crawling, rendering, and indexability. Crawlability, Rendering & Indexability.
- Build and Validate an XML SitemapTutorial
A practical XML sitemap tutorial for choosing URLs, generating valid files, submitting them, and detecting stale or contradictory entries.
- Compare Original and Rendered HTMLPlaybook
A repeatable playbook for finding content, links, metadata, and structured data that disappear or change when a page depends on JavaScript.
- Crawlability, rendering, and indexability checklistChecklist
Review crawler policy, server delivery, discovery, rendering, index controls, and verification across 29 technical checks.
- robots.txt for Search and AI CrawlersGuide
Copyable robots.txt policies for conventional search, AI search, model training, and public paths—plus the checks that keep them from conflicting.
- Track AI referrals and control AI crawlersGuide
Maintain a verified register of answer-engine referrals, URL evidence, and documented crawler controls without classifying ordinary search traffic as AI traffic.
Choose and validate markup
Model visible facts and verify the live implementation. Structured data.
- Article and BlogPosting JSON-LD TemplateTemplate
Describe an editorial page with its headline, images, accountable author, publisher, and meaningful publication dates.
- BreadcrumbList JSON-LD TemplateTemplate
Describe a page's position in a useful site hierarchy with ordered, canonical breadcrumb items.
- FAQPage JSON-LD TemplateTemplate
Describe visible publisher-written questions and answers without implying current rich-result eligibility.
- LocalBusiness JSON-LD TemplateTemplate
Describe one physical business or branch with its public address, contact details, coordinates, and maintained opening hours.
- Merchant feed readiness checklistChecklist
Review a product feed against the live page, its structured data, and the system that owns each fact before submitting it to an AI merchant program.
- Offer and AggregateOffer JSON-LD TemplatesTemplate
Describe one set of transaction terms or summarize multiple offers for the same item without merging unrelated products.
- Organization JSON-LD TemplateTemplate
Describe an organization's public identity, with an OnlineStore variation for merchant policies, shipping, and membership programs.
- Person JSON-LD TemplateTemplate
Describe an identifiable author, founder, instructor, or profile subject with restrained, supportable public facts.
- Product feeds for AI answer enginesGuide
What OpenAI, Google, Microsoft, Perplexity, Amazon, and Anthropic currently accept as merchant product data, which fields they require, and how to keep a feed consistent with the page and its markup.
- Product JSON-LD TemplateTemplate
Describe one product and its current offer with identifiers, images, price, availability, condition, and seller.
- ProductGroup and Product Variant JSON-LD TemplateTemplate
Connect a parent product to selectable variants with explicit variation properties, identifiers, URLs, and offers.
- Review and AggregateRating JSON-LD TemplateTemplate
Describe attributable reviews and a supported rating summary for the exact item visitors can evaluate on the page.
- Structured data type-selection referenceReference
Use 26 Schema.org selection entries to choose markup that accurately describes visible, maintainable page content.
- Validate JSON-LD on a live pageTutorial
Capture deployed JSON-LD, test its syntax and consumer eligibility, compare it with visible facts, and record a recheckable result.
- WebPage and AboutPage JSON-LD TemplateTemplate
Describe an individual page, connect it to the website, and identify the principal entity explained by an About page.
- WebSite JSON-LD TemplateTemplate
Describe a website and its publisher with a stable identity, accurate home-page facts, and an optional compatibility note for SearchAction.
Establish identity and credible evidence
Resolve identity and distinguish independent evidence. Entity identity & authority.
- Canonical Entity Fact Record TemplateTemplate
Create one reviewed internal record for an organization's, product's, person's, brand's, or location's approved identity facts and relationships.
- Entity evidence and independent recognitionGuide
Develop useful, inspectable expertise or evidence about an entity, distribute it through legitimate channels, and assess independent references without promising visibility outcomes.
- Entity identity and authority checklistChecklist
Review entity identity, relationships, controlled facts, source roles, independent evidence, and material conflicts with observable results and owners.
- Entity Reconciliation Log TemplateTemplate
Compare an approved entity fact with conflicting website, feed, profile, listing, knowledge-panel, and independent-source values through correction and recheck.
Plan, write, and improve useful content
Answer reader questions with evidence and human accountability. Content strategy & quality.
- Claim-and-source record templateTemplate
Track material claims, exact supporting evidence, source context, limitations, review decisions, and later changes for a substantive page.
- Editorial workflow for human-led contentPlaybook
Move a substantive page from a defined reader need through expert input, drafting, fact-checking, review, publication, and maintenance with clear human accountability.
- Human-led content editorial checklistChecklist
Check whether a page has a defined reader question, appropriate evidence, clear explanation, accountable review, accurate implementation, and a maintenance trigger.
- Improve content for reader questionsPlaybook
Map a reader question to a page, find the highest-impact evidence or explanation gap, revise the page, and validate a clearer answer with a complete hypothetical example.
- Writing web content for readers and AI answersGuide
Plan and write useful pages with clear answers, credible evidence, persuasive detail, and context that survives excerpting, with two complete fictional examples.
Measure the right population
Separate answer visibility, website outcomes, and incremental influence. Measurement.
- AI answer visibility metricsGuide
Calculate bounded presence, citation, recommendation, and representation-accuracy measures from a defined set of observed AI answers.
- AI influence and incrementalityGuide
Assess whether AI answer visibility or a related intervention changed demand beyond a credible comparison, without relabeling unattributed visits as AI traffic.
- AI SEO measurement checklistChecklist
Review an AI SEO measurement program by answer observation, platform and website data, tools, metric definitions, and influence-study modules.
- Answer-capture log templateTemplate
Preserve prompts, complete answers, citations, entity mentions, observation conditions, classifications, and review decisions for repeatable AI SEO measurement.
- Measure AI referrals in GA4Tutorial
Create a documented GA4 view of recorded AI-answer referrals, verify its rules with real traffic, and keep unknown traffic out of the AI total.
- Prompt-set evaluation and sampling guideGuide
Build, test, freeze, and maintain a prompt sample that supports defensible AI-answer measurement without overstating what the observations represent.
- Website analytics for AI answer-engine journeysGuide
Define and report recorded AI referrals, acquisition cohorts, and known assisted outcomes without treating them as proof of no-click influence.
Investigate and correct an answer
Verify a disputed claim, correct sources, and recheck. AI answer auditing & correction.
- AI answer audit case-intake templateTemplate
Turn a reported or measured AI-answer problem into an owned case with preserved evidence, verification, classification, severity, and a defined investigation path.
- AI answer auditing and correction checklistChecklist
Review 52 checks for intake, evidence, classification, source tracing, controlled corrections, escalation, rechecking, closure, and prevention.
- Classify and triage AI answer issuesPlaybook
Turn a questionable AI answer into a preserved, consistently classified case with consequence-based severity, ownership, and the right response path.
- Correct and recheck an AI answer issuePlaybook
Take a verified case through source correction, outside reporting, comparable rechecks, and closure with explicit remaining uncertainty.